Your digital marketing tactics need to go on regularly. But there are some situations when the need for SEO becomes more pronounced. Website redesign is one such phase where you need to be ultra careful about SEO. Businesses benefit a lot when they hire a web SEO expert to maintain their rankings.

Let us see why this is the case.

Preserve Existing SEO Value:

A competent expert ensures that your site’s current SEO equity is not lost during redesign. They preserve valuable backlinks. With them, you can maintain important on-page elements and implement proper redirects. This prevents a drop in rankings and traffic that often occurs when sites are redesigned without SEO considerations.

Optimize New Site Structure:

SEO experts can help design an optimal site structure and navigation. They ensure that the new design is search engine friendly. With their help, you get a logical hierarchy and internal linking strategy. This improves crawlability. Plus, search engines get to know if they can index your content more effectively.

Implement Technical SEO Best Practices:

During the redesign, a web SEO expert can apply crucial technical SEO elements. This includes

-         optimizing page speed,

-         ensuring mobile-friendliness,

-         implementing schema markup, and

-         addressing issues like duplicate content.

These technical aspects are vital for SEO success and enhanced user experience.

Content Strategy Alignment:

SEO experts can guide content strategy during redesign. They ensure that existing high-performing content is maintained or improved. They will also check for content gaps and align new content with SEO goals. This helps maintain and improve your site’s visibility for important keywords.

To sum up

These points looked at the immense importance of thinking about a web SEO expert at the time of website redesign. Contact a reliable SEO expert to take care of these aspects during a website redesign.