Does your online presence feel stale? It could be time for a change. A new appearance can draw in more clients and enhance your business. But where to begin? A Portland website redesign isn’t only about appearance. It’s also for enhancing operation and the experience of users. Let’s explore five key tips to make your redesign a success.

[1] Define Clear Goals

Before a redesign process, define the objectives. What does your new website need to accomplish? Higher conversion rates or better user experience? This will help you make choices when you are redesigning the website.

[2] Know Your Audience

You need to understand your target audience for a successful Portland website redesign. Look at your existing user data and ask for surveys to know what your visitors like and what they do. It will give you some information as to how you can create a design that will resonate with your audience and fulfil their needs.

[3] Maintain SEO Value

Keep the same URL structure you have, or make sure you have good redirects set up. Relevant keywords and meta descriptions are added to update your content to maintain or increase your search engine rankings.

[4] Test and Gather Feedback

Before launching your redesigned site, test it well on various devices and browsers. Ask for feedback from a broad community of users to determine any issues or areas for improvement. It’s an important step for ironing out kinks before the actual launch.

[5] Prioritize User Experience

A good website redesign is about improving user experience. Make sure your new design is intuitive and easy to navigate. Think of page load speed and accessible content. This is to make your visitor’s experience as smooth and enjoyable as possible.

To conclude

A good Portland website redesign needs to be carefully planned and executed. But remember, a website redesign is only a process. You must keep an eye on performance and adjust accordingly to achieve long-term success.