Keyword research is the most vital aspect of an SEO campaign. No matter how high quality content you are publishing, if it lacks keywords, your SEO efforts would not be visible in the expected way. Therefore, SEO keyword research is considered the first step to implement if you want to boost your website’s visibility. Below are the three easy tips that you can consider to identify the most relevant and beneficial keywords for your SEO campaign.

What are good keywords and how to define them?

Good keywords are those phrases that best define the information about your products and offerings. For instance, these are the most related words to the search queries that your potential users might enter in search engines to find your brand. The effectiveness of a keyword is determined by two things, search volume and the level of competition. Try to find a balance in both these so that you can produce content on a reasonably competitive keyword.

How to make a keyword list?

A keyword list can be created easily when you:

1. Think like your target audience

2. Target specific customers based on key demographics

3. Group similar keywords

For instance, if you are selling activewear for men, make sure the keywords you shortlist are grouped based on the product range and gender. This way, Google chooses your content based on the group of keywords used in the content.

Which are the best keyword research tools?

You can figure out the best keywords by using tools like Google Keyword Planner, Google Trends, and various other tools like SERP Checker, Semrush and more. If you are not sure about the tools, it is best to hire experts for SEO keyword search.

Top tips to conduct SEO keyword research

Successful keyword research can be done by implementing these practical ideas:

1. Make broad topics related to your product and then expand each topic to fit more keywords

2. Analyze the strength of keywords based on search volume

3. Make note of search intent categories on the first page

Bottom line

Creating a keyword list can be a powerful tool to optimize content for search engines. If you need expert guidance for developing targeted advertising campaigns, you can get a quote for SEO keyword research from SEO Resellers Canada.